
Digital Marketing Webinar
Email: info@katheti.gr
Annual membership fee:
€20 for adults
€10 for unemployed and children
Digital Marketing Webinar
Are you professionally interested in the digital communication world but you have questions that you don’t know how to answer? Would you like to take advantage of the possibilities that digital technology and the internet give you but you don’t know how? Do you feel that your business would be more competitive if it used social media in a better way? Katheti, listening to the needs of local professionals, decided to organize a Digital Marketing Webinar, tailored to the participants’ needs.
Marketing expert Anthi Tsiola will structure the webinar and modify its content based on a questionnaire that will be sent to the participants, as well as based on the wishes that they will express on the first online meeting, which will take place in the beginning of December. The schedule (days and times, number of meetings) will be jointly finalized after the first meeting.
What is digital marketing and why is it important for small and medium sized businesses (SMBs)?
Digital marketing is the use of websites and social media for the promotion of products or services.
The clientele at which an SMB can aim online is definitely larger than the clientele which it can target locally in its space/place of business. By using digital marketing practices, SMBs can aim at a variety of target groups, in an efficient way, with controlled cost and measurable results.
The main advantages of digital marketing for SMBs are:
- Interaction and two-way communication with potential or existing target groups and information about their needs and preferences.
- Possibility for communication and promotion to wider target groups (global market).
- It is a controlled investment, with immediate, measurable and much more economical results than those of traditional channels and ways of communication, such as advertisements.
- The competition is already online. There is a multitude and variety of competitive enterprises in all sectors.
- Acquaintance and direct communication with clients and target groups, and understanding of needs and preferences. Establishment of contact and direct relationship, which leads to building of trust and, by extension, branding.
Registration
You can register at info@katheti.gr. The Digital Marketing Webinar will take place online through Zoom and, in order to attend, one must be a member of Katheti. You can become a member by paying an annual fee of 20 euros (10 euros for unemployed and children). As members, you get a named membership card, priority in our activities, and the privilege to borrow books from our library.
Category
Recent

Theater documentation of Poros and Troizinia-Methana
Since October 2020, something magical happens every week at Katheti. A company of local residents gather and, for two hours, learn, play, improvise and create based on material about the local area. The rest of the time, they collect stories, narrations, sources of all kinds, researching the history, the culture and the people of our local area.

Counseling for job seekers
Katheti’s new service “Counseling for job seekers” aims at supporting you in your effort to project a better professional image . Career Counselor and CIPD Chartered Human Resources Manager Vaggelis Tartarakis collaborates pro bono with Katheti in order to transfer his knowledge and experience to people who would like to evolve in the way they are looking for a job.

Resolving Conflicts through Peer Mediation – 4
For the third consecutive year, Katheti supports the Peer Mediation Team of Galatas High School, coordinated by teacher Maria Pateraki, with the seminar “Resolving Conflicts through Peer Mediation-4”. Starting January, Katheti will host the team’s ongoing training, initially from Zoom, and as soon as living conditions allow, at Katheti’s space in Galatas.